KENT
no plastic,
no problem.
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KENT
Verified Brand

Reduces Microplastic Absorption

Organic cotton underwear and bras

KENT is clothing brand focused on creating completely plastic-free underwear for both men and women, bras, sleepwear, and basics from 100% GOTS-certified organic supima cotton.

KENT features a fully plastic-free catalog:

  • All underwear (women's bikini, hipster, high-waist, thong, high-cut brief, boyshort; men's breather brief and boxer)
  • All bras (triangle bra, scoop bra)
  • All sleepwear and apparel (sleep tee, sleep short, crop tops, men's t-shirts)

KENT uses bio-based elastics from renewable tree resources instead of synthetic spandex/elastane.

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More from KENT

Saving the planet, one super natural basic at a time

We put sustainability at the heart of everything we do. From using natural, plant-based materials to creating an ethical and transparent supply chain. We focus our efforts on areas that have the biggest impact - products, people and planet.

Meet Stacy Grace, KENT Founder

We have organic food, organic skincare, and plastic-free water bottles - but are still wearing synthetic, uncomfortable and overly complex undergarments. I created KENT because I could not find 100% natural underwear that was cute for my bum and also kind to the planet.

KENT was founded by a conscious Canadian, now living in Los Angeles. It all started with the benefits of natural materials. Having outgrown frilly, lacey and stretchy underwear of her youth, Stacy sought to find a simple pair of 100% cotton underwear that matched her simple everyday style - though find everything but.

Influenced by graduate studies in sustainability, work with start-ups disrupting the textile space and time living in Copenhagen, Stacy began designing her own natural briefs and basics. Digging further into her Canadian roots of backyard gardening and composting, she began thinking... why were the simple underwear options always super synthetic (elastane, nylon, polyester, spandex), unbreathable and infection-producing?

Why not design underwear made from natural materials that could also return to nature?** Months of research, trials and fittings later, the Annual Brief was born.

We hope you join our journey in creating the world's first plastic-free clothing brand with a compostable afterlife.

Behind Our Name

Our founder, Stacy, has always been interested in superhero mythology, and one of her favorite superheroes is Superman - the only one that takes something 'off' to become their super self VS. put something on. Kind of like underwear… we all have a super power underneath to help save the world, and as we say, one super natural brief at a time.

Microplastics can be absorbed through skin contact with synthetic (non-organic) clothing and bedding, as well as plastic-containing skincare products.

This brand offers a complete plastic-free catalog, meaning all products in their collection are free from plastic materials.

Organic cotton is chemically identical to regular cotton but grown without synthetic pesticides, herbicides, or genetically modified seeds, using farming methods that prioritize soil health, water conservation, and biodiversity. Certified by standards such as GOTS (Global Organic Textile Standard) or USDA Organic, organic cotton farming began gaining traction in the 1990s as an alternative to conventional cotton's heavy chemical use.

For those seeking to minimize both microplastic and chemical exposure, organic cotton represents the gold standard in natural textiles.

This brand has been verified with No Plastic, No Problem.

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